The Story POSTFOLK was founded by Maria-Olga Vlachou, a Greek graphic designer driven by the dynamic power of the Greek folk graphic lexicon. While these motifs are often treated today as static objects of antiquarian interest, POSTFOLK views them as living, evolving data.
Postfolk is a distinct artistic language—a personal code I developed to translate my fascination with ancient symbolic systems into a digital syntax. It is a 'retro-future digital handicraft'—a form of digital embroidery with a progressive twist, exploring the untapped design potential of heritage patterns in the algorithmic age.
The Methodology: Pixel by Pixel POSTFOLK explores the language of color and creativity by bridging the gap between the loom and the screen. In our studio, every traditional stitch is translated pixel-by-pixel into digital artistry. This meticulous process reshapes ancient motifs for contemporary life while maintaining their original purpose: to bring joy, happiness, and prosperity to the everyday. In this sense, POSTFOLK is deeply committed to the future of our past.
From Art Practice to Object What began as an artistic exploration has evolved into a unique design study. POSTFOLK operates at the intersection of the archive and the marketplace, translating these cultural codes into a stunning collection of applied design—including textiles, accessories, and limited edition art prints.
Current Status: Research & Archive The studio is currently in a dedicated artistic research phase, focusing on new media commissions and the preservation of digital folk heritage. As a result, our permanent commercial production line is currently paused.
UPCOMING RELEASES While the main shop is archived, POSTFOLK remains active. We will release occasional Limited Edition Capsule Collections inspired by our latest art exhibitions and archival discoveries. To be notified of the next exclusive drop, please join our mailing list.
THE ARTIST To view the complete artistic portfolio of Maria-Olga Vlachou, including her digital embroidery works, new media installations, and critical research, please visit: www.mariaolgavlachou.art
